Some of the coding tricks in H.265 have been incorporated into MPEG-H coding, an ISO standard introduced in 2017, which yields a roughly 2:1 coding efficiency gain over the venerable JPEG, which was introduced in 1992. Remember that? I do; I’m old. I remember having a hardware NUBUS JPEG decoder card. One of the reasons JPEG has lasted so long is that images have become a small storage burden (compared to 4k video, say) and that changing format standards is extremely annoying to everyone.
Apple has elected to make every rational person’s life difficult and put a little barbed wire around their high-fashion walled garden and do something a little special with their brand of a HEVC (h.265) profile for images. Now normally seeing iOS user’s insta images of how fashionable they are isn’t really worth the effort, but now and then a useful correspondent joins the cult and forks over a ton of money to show off a logo and starts sending you stuff in their special proprietary format. Annoying, but fixable.
$ sudo add-apt-repository ppa:jakar/qt-heif $ sudo apt update $ sudo apt install qt-heif-image-plugin